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Video edited by Mhorii for 13Map. Jacojack Instrumental
GINA — The BMW Group Design philosophy. Challenging established concepts, hazarding visions
Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people’s identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their individuality. BMW Group Design has set another deepened objective for designing new cars that moves today’s consumers and their demand for enhanced utility and more versatility to the top of their agenda. An innovative concept introduced by BMW Group Design prepares the ground for this new approach: the GINA (Geometry and Functions In «N» Adaptions) principle grants more freedom for car design. It allows the creation of products with a design and functional range that express individuality and meet the wide variety of requirements of those who are using them.
In the 21st century, customers approach their purchasing decision with a high degree of assertiveness, clearly defined requirements and subjective concept-tions — particularly when it comes to selecting their means of transport.
In recent years, the interests and priorities that motivated them have changed and, more importantly, they have become considerably more diversified. This development will continue in the future. Today, the BMW Group is already responding to the highly diversified range of customer requirements and heightened expectations by providing services such as a substantially more varied product range, ever increasing possibilities for personalization and requirement-oriented production among others.
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28 комментариев
Nice ride…and great song!! Anyone knows which one is it?
This would be a fun car accident!!!!
the maintenance of this thing has to cost a really pretty penny
@rx7dg If you can buy the car in the first place, you really don't have too many problems.
@TheStrangeSoldier well thts true but still this car comes with too many electric motors that can go bad easily and like any other car it cost to maintain it more than the actual car. but i guess many people jst buy this cars jst for appearances.
i would never want to crash this car
She Looks Soooo Sexy!!
best thing is,if u make a hole in the skin,just take duck tape and voila!Better than new…
insects crushed into the tissue would destroy the apearence of this car in one single ride.
It looks like something my grandma knitted.
it's a stripper car…just sayin'.
Headlights are sexy <3
Segun he podido leer este coche esta inspirado en la mujer, por su belleza y su funcionabilidad, pienso que con este concepto de coche futurista BMW se a vuelto a superar a si mismo, de momento es solo un prototipo pero saldra a la venta alrededor de 6 o 7 años, aunque costara bastante, esta muy bien que se inspire en la mujer, al fin y al cabo ellas son vanguardia de la belleza… THE BEST BMW…
wow hahah they should so include this car in their "Cars" Series
Now there be vehicles that can move more and lights will close like eye lids whoa
Love the car i know nanotechnology with a car like that will be cool
کیرم تو این زندگی
BMW has created a car va-Gina, this way will give in marriage..
Hahseuahseuahea.. xD
Unfortunately, they couldn't include this car in their "Cars" Series because they didn't know this or do not know how to draw or animate this one.
very niceeeeeeeeeeee SOONG ?????
Reminds me of FLight of the Navigator ship
best car ever ,say what you want
It comes out in 2020
Holy shit, I always wondered why it looked different from picture to picture. It fuckin changes shape!
Well yes that's good and all but what will it look like in 30 or 40 years? Will I have to inject botox into it?
Not a big fan of the name, or the way the hood opens and what it implies, but the concept of having cars look like it's slightly biological is incredible.
くぱぁ…w
https://youtu.be/-5VaLQkvoAc
Why am I aroused