Volkswagen: Street Quest Case Study

Since 1951, South Africans have loved Volkswagen. In fact, you’ll probably find one on every street, road, highway and byway in the country.

We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa’s Facebook Page.

Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface.

The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final — a live playoff in which finalists competed for prizes worth R50 000.

Credits

Advertised brand: Volkswagen South Africa

Advertising Agency: Ogilvy Cape Town, South Africa

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