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We invest differently this week (Friday, May 8, 2016) because last week Obermatt CEO Dr. Hermann J. Stern made a Tesla Model 3 reservation. He is a big fan of Tesla and on May 22, 2010 he made his first Tesla reservation. Stern couldn’t take delivery on a Model S in early 2014 because all of his family’s money went into developing Obermatt Stock Search (for the benefit of people like you).
It was more prudent to develop an exciting, new financial research product than buying an exciting new car. That’s why Stern still owns his ‘96 C-Class Mercedes, which still runs perfectly. Let’s hope it lasts until we get our new Model 3.
Being such a big fan of Tesla, should Stern buy its stock too? He doesn’t think so. The Obermatt value rank for Tesla is 1 (http://www.obermatt.com/en/stocks/tes…), definitely not a stock for long-term investors. As Stern shows in this video, you get a lot more value from BMW (http://www.obermatt.com/en/stocks/bmw…), which also makes excellent cars (the Safety Rank is misleadingly low because of BMW’s financing arm). As a matter of fact, in his lifetime, Stern has only owned cars from Southern Germany. If you are looking for excellent cars, you need not go anywhere else, with the possible exception of California in a few years.
Our value rating of BMW is 90 — a fantastic value for such a great company. You get almost 10 times more value from BMW than from Tesla. Tesla has to do a lot to justify their valuation. Betting on this is fine, if you buy their products (at least you can use them). If you don’t, buying their shares is another story.
Stern sees some competitive advantage in favor of Tesla (especially in their auto-driving features) but he doesn’t see any others. Stern can just as easily imagine BMW with an electric 3 series car in the near future. Especially now, that the auto industry has been brutally awakened by the highly deserved success of Tesla.
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