“We make a living by what we get. We make a life by what we give.” ― Winston S. Churchill
Consider the impact that you have in your community, in your town and in the World. If you are a positive force in any of these areas, that’s called social responsibility.
The Challenge
“We want to make life better. There’s lots of needs in our community, as there is in any community; all kinds of social issues that need to be addressed. Often, we can help.” – Joe Street, General Partner, Street Volkswagen
The amount of requests for assistance that businesses receive from non-profits and charities can be overwhelming. Street Volkswagen has always tried to provide as much financial support to local non-profits and charities here in our community as we can. While financial support is the lifeblood of a non-profit’s existence, several years ago we realized that we that could do much more.
Our Strategy
Street Auto Group’s Marketing Team created a Community Impact Calendar in order to concentrate their charity efforts on one non-profit organization each month. Each month, our marketing team creates an action plan for a charity organization with:
o Financial contributions
o Utilizing our dealership’s goodwill within the community to promote a charity with:
— Social Media Awareness
— Engaging Facebook posts
— YouTube awareness videos
— Informative and fun Twitter, Instagram, Google Plus, etc., posts
— Podcast interviews highlighting the organization’s community efforts
— Employee volunteerism
— Display promotions within the dealership
The Effect
“Demonstrating even just a little bit of charity each and every day brings us closer to creating the world that we want to live in.” – John Luciano, Managing Partner – Street Volkswagen
«Businesses must have a sound business plan and budget, but also they should have a strong sense of corporate social responsibility,» says Flo Lopez, Internet Sales Manager at Street Volkswagen.
When dealerships like Street Volkswagen demonstrate that they are dedicated to improving their communities through a coordinated program of giving, they are more likely to attract and retain valuable, hard working, and engaged employees.
When dealerships like Street VW assist nonprofit organizations and encourage their employees to volunteer their time, they demonstrate that they don’t just care about profits. Instead, they show that they have an interest in the local and global community.
When employees contribute their time and money to worthy causes, they develop both professionally and personally. By helping those in need, employees learn how to work better together to accomplish worthy projects. Additionally, employees experience a sense of pride when they know that they work for a dealership that cares about the community and encourages them to be passionate about admirable causes as well.
In life, we often feel that our sense of well-being, freedom, and personal accomplishments are the results of our own efforts. The reality is; without the essentials of food, clean water, shelter, basic healthcare, and political stability, true well-being cannot exist. If your business is successful, be grateful to the community that supports you. If your business is grateful, make time to give back.
If you would like the Street Auto Group to consider a sponsorship partnership with your non-profit 501 (c) 3 organization, please email your formal request to [email protected]. Please tell us about your organization’s mission statement and how we can help!
“Never worry about numbers. Help one person at a time and always start with the person nearest you.” ― Mother Teresa
Street Volkswagen of Amarillo is an used car and new Volkswagen dealership. We offer a Texas size selection with small town customer service. We are located at 8707 Pilgrim Drive in Amarillo and easy to get to from anywhere in the Amarillo or Texas Panhandle area. Please call (806) 350-8999.
www.streetvw.com
https://www.facebook.com/StreetVolkswagen/
https://twitter.com/VWstreet
https://www.instagram.com/streetvolkswagen/
https://www.linkedin.com/company/street-volkswagen
https://www.youtube.com/user/StreetToyotaofTexas
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