This project fused digital design, music and social media in its development. For two weeks, prosumers fully customized the car’s design by streaming short ‘selfie’ and motion graphics videos directly onto the surface of the car via Twitter, Vine, or their webcam through a Facebook app. They tuned in live as their composition was driven through the streets of London and received a personalized clip of their creation to keep and share. The campaign garnered record-breaking views on Facebook, YouTube, and U-stream, earning it a #1 spot on the Mashable Viral Video Charts.
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Immersive Ltd. www.immersive.eu
More Discovery:
Facebook | https://facebook.com/ImmersiveLtd
Twitter | https://twitter.com/ImmersiveLtd
Pinterest | https://www.pinterest.com/ImmersiveLtd
Flicker | https://flickr.com/photos/ImmersiveLtd
— Independent Experiential Design Studio
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