Mercedes reveals radical new A-Class interior

Mercedes reveals radical new A-Class interior
Ask Mercedes
It is capable of networking via the and cloud-based services from Google and Amazon’s Alexa (though not yet Apple’s Siri), allowing drivers to just ask for any information about the car, the drive or their own work or personal diaries.

But it’s the Ask Mercedes function that Mercedes-Benz expects will be the A-Class’s most popular digital feature.

“Research shows most people are aware of about 20 per cent of the features available to them from the products they buy,” said Sajjad Khan, Daimler’s vice president for Digital Vehicle & Mobility. “This makes it easier to understand what the products can do.

Ask Mercedes is claimed to help by combining artificial intelligence with an augmented-reality chatbot, so anybody inside the car can ask questions by typing them on a smartphone or using voice recognition.

The E-Class and S-Class take this further, letting people scan the car’s buttons or controls on a smartphone’s camera and then explaining what they do and how to use them. It can also be used away from the car via Facebook Messenger, Google Home or Amazon Echo.

It can answer questions about driving styles or fuel-saving techniques or even the Daimler ownership structure and it’s augmented by upgrades to the little-understood Mercedes me interactive system.
“Further functions cover the vehicle position or the option of starting or turning off the auxiliary heating.

“Drivers of the new E- and S Class in Great Britain can also give the following command for navigation or POI destinations: ‘Alexa, tell Mercedes me to send an address to the car’.”

Oddly, it’s available in English first and in South Africa and Malaysia, rather than German or Chinese, and it can be retrofitted to cars built after 2014 with a Mercedes me communication module.

It’s not all good news, though, as the fourth-generation A-Class follows Volkswagen’s Polo in refusing to offer overhead grab handles, though there are coat hooks on the inner handles of the hatch so people can hang coats or bags or laundry while they pack the rest of the hatch area.

But it’s the leap in both technology and trim quality that will stand out, along with an ambient light show that includes 64 colours and even lights up the inside of the sculpted, circular air vents, which come straight from the E-Class Coupe.

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