I visited Mercedes Benz’ advanced R&D lab in Silicon Valley on Friday and got a look at what Mercedes is thinking of when it comes to a contextual car that will study your usage of the car and help you get to where you need to go.
Is this interesting to you? Or is it too freaky?
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Introducing the Contextual Car: Mercedes Benz style
When +shel israel and I wrote "Age of Context" we had no idea Mercedes-Benz was working on a contextual car. (You can get our book here: http://amzn.to/AgeOfContext ).
Introducing the Contextual Car. It helps you get to where you need to go. All thanks to big data.
Do you want this in your next car or does it freak you out?
Cool info!
This confuses me. MB think they can somehow compete with Google now and offer a more robust service?
What about when I take a different car, bike, motorcycle, walk, ride with a friend, etc.
Wouldn't those resources be better spent partnering?…
The Government's wet dream to have this on every car. In an ideal world, yes, very cool.