Mercedes-Benz Consulting & Macromedia University – Cooperation

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At Macromedia University students work in practice oriented projects, often based on real-life business tasks in cooperation with industry partners. Watch this video to take a closer look at the university cooperation between Mercedes-Benz Consulting and Macromedia University. Listen to how the participating students, the industry partner and the professor experienced the cooperation covering topics like connected car, big data, customer relationship management and social media.

Protagonists

Ulrika Rosén, Eleonora Raggi — Macromedia University, studying Media and Communication Management (B.A.)

Alex Dogariu – Mercedes-Benz Consulting, Senior Consultant (Sales Performance / Customer Contact Management & CRM)

Prof. Dr. Alyosh Agarwal – Macromedia University, Expert for Digital Media and Communication Management

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