What is the value of Service Design from the perspective of one of the world largest car manufacturers? Holger Hampf who is the head of user experience at BMW Group shares his thoughts on how services can be used to extend the BMW experience. We also talk about designing for freedom and joyful experiences.
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EPISODE GUIDE
01:54 — First encounter with Service Design
05:17 — How can we extend the feeling of freedom?
10:22 — How much integration do we need?
16:01 — How can we achieve joyful experiences?
21:38 — Expert tip: be sensitive to other disciplines.
23:48 — Big question: personal mobility systems.
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On the Service Design Show we discuss how to make a POSITIVE IMPACT through design. If you’re interested in Service Design, Design Thinking, Customer Experience, Business Innovation, Organisational Change and Creative Leadership we’d love to have you subscribe and join us!
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