BMW NEXT VISION 100 premiere in Los Angeles

The BMW Group has today presented its fourth Vision Vehicle, the BMW Motorrad VISION NEXT 100, to mark the opening of its exhibition and event platform, “Iconic Impulses.

The BMW Group Future Experience”, at the Barker Hangar in Santa Monica, Los Angeles. Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March, and the MINI VISION NEXT 100 and Rolls-Royce VISION NEXT 100, it is now the turn of the BMW Motorrad brand to present its vision of premium future motorcycle mobility for the coming decades.

The BMW Group intends to make an effective contribution towards resolving the social challenges that lie ahead.

The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalisation and connectivity mean for our future automotive needs?

These are the questions the BMW Group has set out to answer with its four Vision Vehicles.

Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. All of them explore a number of future themes, autonomous and emission-free driving, connectivity and mobility services.

Premium solutions by the BMW Group will be completely effortless, constantly available, tailored to the user’s individual needs and sustainable.

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