In September 2015 BMW China launched the 6th Generation of their all time classic; The 3 Series. Our job was to come up with a unique TVC for the Chinese Market. Something different to what the market offered.
Director and DOP Anders Jedenfors and myself decided to go down a very authentic route. We spiced it up with some great BMW heritage cars, night shots and of course burning tiers. We felt, it was important to have cinematic and trailer like atmosphere leaving the audience with a feeling of wanting more…
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