Audi commissioned MEAN* to design the Hub to reflect their brand ethos of “ Vorsprung durch Technik ” or Advancement through Technology and to reflect the theme of this year’s Audi Design Award; ‘Connections’. MEAN* envisaged a curved structure sweeping in space, bridging exterior and interior spaces, woven with connecting lines.
MEAN* worked with generative design tools and digital manufacturing as well as aluminum, galvanized steel, tensile cables and recycled rubber from car tires to build the structure as a spatial innovation apparatus that pushes the boundaries of structural and architectural design. The CNC-bent steel pipe structural elements provide a guided path for tensile cables to connect through, generating a volumetric space as well as adding to the synergetic structural hybrid.
These straight lines rotate through weaving, overlapping and connecting to generate an animated effect of streamlined dynamism, expressed through the overlapping of the lines, commonly known as the ‘Moire´’ Effect’. The central spine of the space features an arched covering, fitted with generative lighting patterns that resemble symmetrical constellations. The brightly lit, digitally manufactured structure, is a white contrast to the black matte rubber surface manufactured and supplied by Bee’ah, which covers the façade of the structure. Source by MEAN*. Info project https://goo.gl/exiUm5
A As Architecture — Discover Architecture
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