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Tvc :30
Agency: BBH
Director: ADAM BERG
Production: STINK
VFX: GLASSWORKS LONDON http://www.glassworks.co.uk
Misha Stanford-Harris, managing director at Glassworks in London: «The team first shot various types of malleable materials that gave good impressions of ‘pushing’ and ‘pulling’ as well as ‘depth’ and ‘pressure’.
«The challenge for the CG team was to mirror these movements and create the illusion of milling and crafting the separate elements of this machine out of aluminum. The initial live action filming was essential for the development of the animation so that, when constructed in 3D, a sense of belief and reality remained intact to the viewer but we still retained a magical element.»
For BBH Copy: Bradley Woolf Creative: Nick Kidney, Kevin Stark Producer: Ruben Mercadal AD: Dan Bailey
For Stink Director: Adam Berg Producer: Ben Croker DOP: Joost Van Gelder
For Glassworks 3D lead: Nick Smalley 3D: Andreas Bystrom, Vaclav Cizkovsky, Stephen New, Roman Kaelin, Jon Bragado Flame lead: Duncan Malcom Flame assist: Iain Murray TK colorist: Ben Rogers Producer: Misha Stanford-Harris
For Trim Editor: Paul Hardcastle
Toolkit Maya, Flame
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