2020 Audi e-tron design presentation by Marc Lichte

2020 Audi e-tron design presentation by Marc Lichte.

The Audi e-tron reflects the fundamental idiom of Audi design – translated into the electric age by new, stylistically refined aerodynamically focused details. Consistent with one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its uniquely enclosed grille is presented in platinum gray – identifying it as a fully electric model. At the lower edge of the standard LED headlights, four horizontal struts, reminiscent of a charging status indicators, create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights. Light is used as a signature design feature.

Another important design element is the continuous shoulder line. It extends from the headlights, along the flanks, to the rear lights, giving the Audi e-tron a sense of stature and presence. The expressive design approach of the sill area with the black inserts on the door trim visualizes the location of the battery and thus the energy center of the Audi e-tron. Meanwhile, the roof stretches across the muscular body, which displays clear SUV attributes with its quattro blisters over the wheels and prominent D-pillars.

At the sculptural rear, the long roof spoiler and wide diffuser accentuate the sporty look. One distinct element on the e-tron is the light strip connecting the LED rear taillights, consistent with the brand’s D segment offerings including the Audi A7, A8 and Q8. With their horizontal emphasis, the tail lights echo the graphics of the daytime running lights that are graphical representation of full battery charge. Meanwhile the four cross-slats in the diffuser draw attention to the absence of tailpipes, another reference to the fully electric drive.

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