2018 Volvo XC40 review — Auto Car

2018 Volvo XC40 review — Auto Car

Volvo is looking to the 2018 XC40 to pour a lot of volume into its future sales. And, as first impressions go for this all-new offering, it’s in with a very good chance.

What an important car the 2018 Volvo XC40 is for the Swedish brand, due here in April with a starting price just north of $45,000.

With the big new XC90, Volvo declared that despite now being under Chinese ownership, it has the design, technology, fit and material quality to take on the best in the premium market.

But, for buyers tempted by an almost all-new offering, an unproven new generation of car under new management, the XC90 is an expensive experiment. Likewise the big S90 sedan that followed.

Then, this year, along came the smaller new XC60, playing in a more affordable arena. That new mid-sizer takes on models like the equally new BMW X3 and the still fresh Mercedes-Benz GLC, at circa-$60k — a point where experimenting is a little more palatable.

The XC40, though, could be where Volvo captures downsizers and young buyers alike, wowing them with fun looks and trendy upmarket Scandinavian brand vibes.

With a car like this, at a price point suited to young professionals looking for something different… that’s where you earn loyalty, winning buyers that will step into an XC60 when they’re ready to clip in some child seats.

Indeed, the XC40 will be measured not only in its capacity as a small SUV, but also as evidence of whether Volvo’s new small-car architecture holds genuine promise for the next V40 hatch.

So, really, a very bloody important car. Betting big, Volvo has already said it can pinch sales from the BMW X1, an obvious rival at the small end of the premium SUV market.

Thanks for watching video, please like and subscribe channel.
https://goo.gl/jaPtY3

Смотреть в источнике