BMW 7 Series vs 2018 Audi A8
The current BMW 7 Series’ design has been given mixed reviews by BMW fans. Some think it’s a superb flagship luxury car that combines the best of both sporty looks and elegant design. Some think it looks like a dog’s vomit. Like most things subjective, there will never be a unanimous liking or disliking the 7 Series design. However, it’s in comparison with others that really allows us to evaluate the 7 Series’ design and whether or not BMW will have its work cut out for itself when designing the LCI (that’s right, we’re the sole influence on which design direction BMW takes…). So why not compare it with the absolute newest car in the segment, the 2018 Audi A8?
The A8 is brand-spanking new, having just made its official debut today. It features an all new design, completely new chassis, new engines and an almost absurd amount of new technology. Though, like the 7 Series when it first debuted, its styling is getting seriously mixed reviews. Some love its subtle design and some find it as boring as literally any Casey Affleck movie. So how do these two cars, with very mixed styling reviews, compare?
Well, from the front, I personally like the Audi A8 better. Its massive grille and sharper headlights make it look a bit more aggressive and imposing. I’m still not entirely sold on the face of the 7 Series, as the headlights are sort of odd to me and the grilles are big without being imposing looking. It’s just got a bit of a frumpy mug. The A8, though, looks sharp and dynamic from the front and I like it more. Though, that’s where the exterior victories end for the Audi.
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