The new Kia Rio made its world debut on 29 September in Paris, at the 2016 Mondial de l’Automobile.
The Rio is the Korean manufacturer’s global best-selling model, with more than 473,000 sold around the world in 2015, accounting for 16 per cent of Kia’s annual sales.
Now entering its fourth generation, the new Rio will offer B-segment buyers a compelling package, with an attractive new design, high practicality and convenience, class-first safety technology, new connectivity features and more engaging ride and handling.
Designed and engineered to meet the needs and desires of a wider range of buyers, the new Rio will play an increasingly important role in the Kia model line-up. The B-segment is the largest market segment in the European new car market, and Kia anticipates that the new Rio will attract over 100,000 buyers in its first full year on-sale. This will place the Rio alongside Kia’s best-selling models in Europe, the Sportage and cee’d.
The new Rio will be manufactured at Kia’s Sohari manufacturing facility in Korea, and will go on sale globally during the first quarter of 2017.
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